Meet your goals more easily by changing the way you think about your vices

[olegmatveev]

http://email.scientificamerican.com/article.cfm?id=i-dont-beats-i-cant-for-self-control

"Meet your goals more easily by changing the way you think about your vices. In four related studies published in the August 2012 Journal of Consumer Research, researchers examined the effect of different wording when using self-talk to resist temptation." [snip]